Shopping at Ulta just got a whole lot sweeter. The beauty retailer has teamed up with Storybook Cosmetics, a makeup brand known for its creative pop-culture inspired products, and will now sell some of their products on Ulta.com.
Storybook Cosmetics announced the news in an Instagram post on February 19, PopSugarreports. “The rumors are true,” their Instagram post read. “We are so honored to announce, Storybook Cosmetics will be available on Ulta.com! Stay tuned for dates and details! Words cannot express how grateful we are. Thank you @Ultabeauty for believing in us and giving us this opportunity of a lifetime! And thanks to all of you for your unwavering support!”
Then, just days later on February 21, Storybook Cosmetics confirmed that some of their products had officially hit Ulta’s virtual shelves. Ulta also confirmed the news on their Instagram writing: “Hey @storybookcosmetics, you CAN sit with us. 💖That’s right, Storybook just joined the Ulta Beauty fam!! Makeup and tools that bring your favorite stories and movies to life.”
For their official Ulta.com debut, Storybook Cosmetics brought some of their most notable releases, including a Mean Girls inspired eyeshadow palette,, an eyeshadow palette that will satisfy the sweet tooth of every Charlie and the Chocolate Factory fan, and a set of brushes not intended for use by Muggles.
The products are currently listed as online only, but that hasn’t stopped social media from expressing their excitement. “Storybook Cosmetics is coming to ultabeauty, and oh my gosh, YES,” one user tweeted. Another follower even encouraged the brands to “take all my money.”
There’s no official word on whether the brand will roll out more of the products on Ulta.com, but in the meantime, you should grab your Burn Book and get shopping.