It’s official — Ulta Beauty is about to become an official retailer of Kylie Cosmetics.

Jenner announced the news herself on Twitter yesterday, and it’s still kind of hard to believe it’s true.

“I’m excited to let you guys know that @KylieCosmetics will be coming to all @UltaBeauty stores around the country this holiday!” she wrote. “More to come…”

Naturally, her fans freaked the hell out.

i slipped on the wood floors as i ran to my mom to tell her that kylie cosmetics was coming to ulta. im excited.

— ???????????????????????? ༄ (@ourjacub) August 30, 2018

    — britt (@BritttHoffmann) August 30, 2018

      Because Kylie Cosmetics is never sold in-store (save for her pop-ups), which can be a real hassle for customers sometimes.

      Bank: I’m sorry you want a loan for what? Me: Kylie cosmetics.

      — Mia Thaicha (@mia_thaicha) August 31, 2018

        And Kylie Cosmetics products tend to sell out quickly — well, that’s an understatement.

        — Renee Korczynski (@raaanaenae) August 30, 2018

          But having a major retailer like Ulta will guarantee larger stocks for Jenner’s limited-edition collections and permanent items.


          — Queen Kenny???? (@Kendraaaa_) August 30, 2018

            So basically, RIP Kylie Jenner stans’ money.

            — megs ???? (@Meagan_Munoz) August 30, 2018

              It was nice knowing you all.

              But your time has come. It’s time to be spent on makeup.

              You guys, this is not a drill. 

              In an extremely unexpected turn of events, Kylie Jenner has announced that Kylie Cosmetics is coming to Ulta Beauty, one of the nation’s biggest and most ubiquitous beauty retailers, starting this year. 

              Now getting your hands on Kylie Cosmetics products is about to become way, way easier.



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